![]() In a short time, the non-alcoholic distribution company which was unheard of at the time became an alternative landing spot for entrepreneurial brands that could not penetrate the Coke, Pepsi or 7Up distribution networks. After a couple years, the heavy marketing for Snapple in the west was taking place, both Snapple and John Lenore Co. It was in 1991 that three gentlemen from New York offered him the Snapple brand. into a premium non-alcoholic beverage distributor. John could ultimately see the writing on the wall and decided to sell off the distribution rights of his beer brands and changed the John Lenore Co. John Lenore's company was gaining traction in a very competitive and developed beer market with Crest, Mckinney, Mesa and Coast Distributing all having big brands like Bud, Coors and Miller. Pauli Girl, Guinness, Fosters, Bass, and DosĮquis were added to the portfolio. Over time, the company grew and brands like Tecate, Moosehead, St. Hamms, Schlitz, Burgie and Colt 45 were some of the foundation brands in the early years. After a couple of years, John's two sons, Jamie and Jay joined the organization as young men and worked many different roles within the company. He accomplished a great deal of sales growth in that role over a few years and was eventually offered the opportunity to own and operate his own distribution company. That was a lot of money back then! After working a few years, John was offered the Regional Sales Manager position for the Theodore Hamm Brewing Co. The prize at that time in the early 50's was a $200 award. Showing his true passion for sales, John was quickly promoted to a Regional Sales Manager position and in his first year, he won the top salesperson of the year award. He drove across country in a station wagon with $300 in his pocket looking for an opportunity to find a position on the West coast to provide for his family. Dorothy "Dot" Lenore headed out West from the coal mines of Wheeling West Virginia to pursue the American dream.
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